How are the Infomediary Campaign-participating schools implementing the campaign? What are some of the ways by which rice farming information are being cascaded down to our intended recipients—the farmers in our remote rice farming communities? Below are some of their innovations:
Bond Paper advertising in Samar
The teacher we trained in Samar asked his students to do bond paper size campaign materials promoting the PhilRice Text Center and post them in conspicuous areas in their community. This meant access to rice farming information to the many farmers in their community. Surely, this has made the PTC closer to all of them.
Rice production technologies on the school newspapers
Our participating schools in Albay (Libon Agro-Industrial School) and in Abra (Pilar Rural High School) published in their respective school newspapers about rice production technologies taught during the training of trainers on the Infomediary module. This meant additional access to rice farming information among thousands of students and their farmer-parents—pretty much what we’d like to do in this campaign.
Computer-based quiz bee in Cagayan
The teacher we trained in Claveria Rural Vocational School and the Internet and Computer Fundamentals (ICF) instructor tied up to implement the campaign in their school. The ICF teacher developed a computer-based quiz on Infomediary Campaign-related topics such as the integrated rice management system.
Successful collaboration with local government units
Our sites in Albay (Libon Agro-Industrial High School) and Cagayan (Claveria Rural Vocational High School) have shown that they can work well with their respective local government units in implementing this campaign. In Albay, LGU representatives attended the Parents and Teachers Association meeting, which included rice farmers in the area, to talk about some of the latest rice farming technologies. In Cagayan, a local executive lent the land for use in establishing the rice garden of the school. String LGU support was also noted in the Occidental Mindoro (San Jose National High School) and Pangasinan (Eastern Pangasinan Agricultural College).
Our site in Bulacan (Balagtas Agricultural High School) has a strategic way of integrating the campaign in their curriculum. For instance, essays in English and Filipino subjects were all aligned on rice production. Key school officials were also supportive of the campaign. Hence, it is among the very few schools that have shown evidence of utilization of the Pinoy Rice Knowledge Bank. Promotion of the campaign by way of putting up posters in strategic areas in the school is also well executed. They have also implemented an incentive scheme for the first 10 students who were able to register to the PhilRice Text Center.
Presentations during Parents and Teachers Association (PTA) meetings
Our partners in Davao Oriental (Sonnie Lou Sequira, Sigaboy Agricultural Vocational High School) and Kalinga (Anastacia Dao-gas, Balbalan Agricultural and Industrial School) have presented the campaign in their PTA meetings. They have well promoted some of the cost-reducing and yield-enhancing technologies on rice farming.