Infomediary Campaign 2.0

We recite pledges but seldom do we make it happen. How then did these two pupils manage to help their rice farming communities with a pledge?

o They appreciated rice farming at a young age.
o They obtained relevant and timely information related to rice farming.
o They applied what they’ve learned.
o They shared the information to their households and eventually to their community.
Infomediary Campaign 2.0
“Ako ay isang infomediary
Anak ako ng magsasaka…”
(“I am an infomediary
My parents are rice farmers)
Infomediary Campaign 2.0
Zoila Gracilla and Curls Aganon, both 15 and Grade 10 pupils of Corazon C. Aquino High School in Gerona, Tarlac came from rice farming communities.

At a young age, these two pupils learned that agriculture could not be taken for granted.

In fact, they had the choice to take other elective subjects in school such as beauty care, cookery, and information technology which majority of their classmates enrolled in.

Yet, they remained in crop production. It is strange in a positive way, to meet young people who have the heart for agriculture.

Good thing, their passion was not wasted because of the Infomediary Campaign, a PhilRice-led initiative that aims to mobilize high school students to serve as information providers in the rice farming communities of the Philippines.Infomediary Campaign 2.0

Infomediary opened several opportunities to Zoila and Curls to hone their skills in agriculture and learn about rice farming through the use of information and communications technologies (ICT). What better way to engage the youth into an undertaking is to utilize gadgets that they use frequently – mobile phones and computers.

“Tutulong ako sa pagpapalaganap ng tama at napapanahong impormasyon
upang makatulong sa aking magulang at umunlad ang aking pagsasaka…”
(“I will help in disseminating accurate and relevant information
to help my parents earn more from rice farming…”)Infomediary Campaign 2.0
ir passion was not wasted because of the Infomediary Campaign, a PhilRice-led initiative that aims to mobilize high school students to serve as information providers in the rice farming communities of the Philippines.